California SB96: Streaming services: commercial advertisements.

What the bill says

An act to amend Sections 22775 and 22776 of, and to amend the heading of Chapter 27.3 (commencing with Section 22775) of Division 8 of, the Business and Professions Code, relating to streaming services. streaming services Streaming services: commercial advertisements. Existing law prohibits a video streaming service, as defined, that serves consumers in the state from transmitting the audio of commercial advertisements louder than the video content the advertisements accompany, as specified…

From the chaptered text, September 28, 2026:

An act to amend Sections 22775 and 22776 of, and to amend the heading of Chapter 27.3 (commencing with Section 22775) of Division 8 of, the Business and Professions Code, relating to streaming services. streaming services Streaming services: commercial advertisements. Existing law prohibits a video streaming service, as defined, that serves consumers in the state from transmitting the audio of commercial advertisements louder than the video content the advertisements accompany, as specified. This bill would clarify that video streaming service includes a user-generated video streaming service, and would additionally prohibit a music streaming service or podcast streaming service that serves consumers in the state from transmitting the audio of commercial advertisements louder than the content the advertisements accompany. MAJORITY NO NO NO NO NO NO NO NO NO NO The people of the State of California do enact as follows: SECTION 1. The heading of Chapter 27.3 (commencing with Section 22775) of Division 8 of the Business and Professions Code is amended to read: 27.3. Streaming Services SEC. 2. Section 22775 of the Business and Professions Code is amended to read: 22775. For purposes of this chapter, all of the following definitions apply: (a) “Video programming” has the same meaning as defined in Section 613(h) of Title 47 of the United States Code. (b) (1) “Video streaming service” means an …

Read the full official text

Sponsors

• Thomas Umberg (D, SD34) · primary sponsor

Latest actions

1. September 28, 2026: Chaptered by Secretary of State. Chapter 735, Statutes of 2026.
2. September 28, 2026: Approved by the Governor.
3. September 2, 2026: Enrolled and presented to the Governor at 3 p.m.
4. August 27, 2026: Assembly amendments concurred in. (Ayes 40. Noes 0. Page 5981.) Ordered to engrossing and enrolling.
5. August 27, 2026: Assembly amendments concurred in. (Ayes 39. Noes 0.) Ordered to engrossing and enrolling.
6. August 25, 2026: Ordered to special consent calendar.
7. August 6, 2026: Read third time. Passed. (Ayes 71. Noes 0. Page 6086.) Ordered to the Senate.
8. August 6, 2026: In Senate. Concurrence in Assembly amendments pending.
9. August 6, 2026: Read third time. Passed. Ordered to the Senate.
10. August 3, 2026: Read second time. Ordered to consent calendar.

Votes

• Special Consent SB96 Umberg (August 27, 2026): 40 yea, 0 nay, passed
• SB 96 Umberg Consent Calendar Second Day Regular Session (August 6, 2026): 71 yea, 0 nay, passed
• Do pass. To Consent Calendar. (July 1, 2026): 15 yea, 0 nay, passed
• Senate 3rd Reading SB96 Umberg (January 26, 2026): 39 yea, 0 nay, passed
• Do pass (January 12, 2026): 9 yea, 0 nay, passed

Common questions

What is SB96?

SB96 is a bill in the California Legislature (2025-2026 Regular Session): Streaming services: commercial advertisements.

What does SB96 do?

In its own words: An act to amend Sections 22775 and 22776 of, and to amend the heading of Chapter 27.3 (commencing with Section 22775) of Division 8 of, the Business and Professions Code, relating to streaming services. streaming services Streaming services: commercial advertisements. Existing law prohibits a video streaming service, as defined, that serves consumers in the state from transmitting the audio of commercial advertisements louder than the video content the advertisements accompany, as specified…

What is the status of SB96?

Chaptered as of September 28, 2026. Latest action: Chaptered by Secretary of State. Chapter 735, Statutes of 2026. (September 28, 2026).

Who sponsored SB96?

Thomas Umberg (D, SD34).

Where is the official record for SB96?

On the California Legislature website: https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260SB96