California legislation · 2025-2026 Regular Session
California AB1991: Alcoholic beverages: market research study: taste testing.
Status: Chaptered, September 18, 2026
What the bill says
An act to add and repeal Section 25600.01 of the Business and Professions Code, relating to alcoholic beverages. alcoholic beverages Alcoholic beverages: market research study: taste testing. Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application for, and issuance and suspension of, alcoholic beverage licenses. The Alcoholic Beverage Control Act prohibits a licensee from giving a premium, gift, or free goods in connection with the sale and distribution of any alcoholic beverage, except as provided…
From the chaptered text, September 18, 2026:
An act to add and repeal Section 25600.01 of the Business and Professions Code, relating to alcoholic beverages. alcoholic beverages Alcoholic beverages: market research study: taste testing. Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application for, and issuance and suspension of, alcoholic beverage licenses. The Alcoholic Beverage Control Act prohibits a licensee from giving a premium, gift, or free goods in connection with the sale and distribution of any alcoholic beverage, except as provided. This bill would authorize a licensed winegrower, licensed beer manufacturer, licensed distilled spirits manufacturer, licensed craft distiller, licensed brandy manufacturer, licensed rectifier, or licensed wine rectifier to furnish tastes of alcoholic beverages as part of a bona fide market research study undertaken by or for the licensee for the sole purpose of measuring consumer perceptions with respect to the sensory characteristics of the alcoholic beverages. The bill would authorize the taste testing to be conducted in the state, subject to specified conditions, including, among other things, prohibiting a taste testing participant from being provided more taste samples than is reasonably necessary to formulate an opinion related to the sensory characteristics of an alcoholic beverage. This bill would repeal these provisions on January 1, 2032. MAJORITY NO YES NO NO NO NO NO NO NO …