California legislation · 2025-2026 Regular Session
California SB1050: False advertising: synthetic performers.
Status: Chaptered, September 16, 2026
What the bill says
An act to add Article 10 (commencing with Section 17610) to Chapter 1 of Part 3 of Division 7 of the Business and Professions Code, relating to consumer protection. consumer protection False advertising: synthetic performers. Existing law makes it a misdemeanor for a person or a firm, corporation, or association, or any employee thereof, to engage in false or misleading advertising practices. Existing law makes various unfair competition practices unlawful, including any unlawful, unfair, or fraudulent business act or practice and unfair, deceptive, untrue, or misleading advertising…
From the chaptered text, September 16, 2026:
An act to add Article 10 (commencing with Section 17610) to Chapter 1 of Part 3 of Division 7 of the Business and Professions Code, relating to consumer protection. consumer protection False advertising: synthetic performers. Existing law makes it a misdemeanor for a person or a firm, corporation, or association, or any employee thereof, to engage in false or misleading advertising practices. Existing law makes various unfair competition practices unlawful, including any unlawful, unfair, or fraudulent business act or practice and unfair, deceptive, untrue, or misleading advertising. This bill would make it an unlawful advertising practice for a person to create and cause to be published in an advertising medium an advertisement that prominently includes a synthetic performer without a clear and conspicuous disclosure that the advertisement includes a synthetic performer. The bill would prohibit an advertising medium from transmitting, distributing, displaying, airing, or otherwise making available an advertisement containing a synthetic performer if a court of competent jurisdiction has issued an order finding that the advertisement violates the bill’s provisions or enjoining the creator from publishing the advertisement, and the advertising medium is served with the order, as specified. The bill would define various terms for these purposes. By expanding the scope of a crime, the bill would impose a state-mandated local program. The California Constitution requires the state …