Georgia legislation · 2025-2026 Regular Session
Georgia HB1603: Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act; enact
Status: In committee, March 31, 2026
A BILL to be entitled an Act to amend Chapter 1 of Title 10 of the Official Code of Georgia Annotated, relating to selling and other trade practices, so as to enact the "Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act"; to require consent for use of a performer's likeness in a digital replica; to provide for violations; to provide for a private right of action; to provide for definitions; to provide for related matters; to provide for legislative findings; to provide an effective date; to repeal conflicting laws; and for other purposes.
What the bill says
To amend Chapter 1 of Title 10 of the Official Code of Georgia Annotated, relating to selling and other trade practices, so as to enact the "Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act"; to require consent for use of a performer's likeness in a digital replica; to provide for violations; to provide for a private right of action; to provide for definitions; to provide for related matters; to provide for legislative findings; to provide an effective date; to repeal conflicting laws; and for other purposes.
From the introduced text:
A BILL TO BE ENTITLED To amend Chapter 1 of Title 10 of the Official Code of Georgia Annotated, relating to selling and other trade practices, so as to enact the "Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act"; to require consent for use of a performer's likeness in a digital replica; to provide for violations; to provide for a private right of action; to provide for definitions; to provide for related matters; to provide for legislative findings; to provide an effective date; to repeal conflicting laws; and for other purposes. BE IT ENACTED BY THE GENERAL ASSEMBLY OF GEORGIA: SECTION 1. This Act shall be known and may be cited as the "Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act." SECTION 2. The General Assembly finds that: (1) The State of Georgia is a leader in film, television, and digital media production, supporting thousands of jobs for performers and creative professionals; H. B. 1603 LC 64 0114 (2) Use of artificial intelligence systems is rapidly expanding across commerce platforms, government agencies, and entertainment; (3) Emerging artificial intelligence systems are capable of replicating human likeness, including image, voice, and performance, without the participation or consent of the individual; (4) Unauthorized use of such systems poses significant risks to the economic livelihood, intellectual property, and personal dignity of performers …