Iowa legislation · 91st General Assembly
Iowa SF2278: A BILL FOR An Act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties
Status: In committee, February 12, 2026
An Act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties.
What the bill says
A bill FOR An Act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties.
From the introduced text, February 11, 2026:
A BILL FOR An Act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties. BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF IOWA: TLSB 5882XS (3) dg/jh S.F. 2278 Section 1. NEW SECTION. 554J.1 Definitions. For purposes of this chapter: 1. "Algorithm" means a computational process that uses a set of rules to define a sequence of operation including but not limited to artificial intelligence systems and facial-recognition software. 2. "Clear and conspicuous disclosure" means a disclosure in the same medium as, and provided on, at, or near and contemporaneous with every advertisement, display, image, offer, or announcement of a price for which notice is required, using lettering and wording that are easily visible and understandable to the average consumer. 3. "Consumer" means a person who is seeking or solicited to purchase, lease, or receive a good or service, not for resale in the ordinary course of the natural person's trade or business, but for personal, family, or household use. 4. "Consumer data" means any data that identifies or could reasonably be linked, directly or indirectly, with a specific natural person or device, excluding location data. 5. "Dynamic and surveillance pricing" means pricing that fluctuates dependent on conditions where algorithmic or artificial intelligence models retrain or recalibrate on information in …
Sponsors
- Zach Wahls (D, 43) · primary sponsor
Latest actions
- : Subcommittee: Driscoll, Bisignano, and Zumbach. S.J. 279 .
- : Introduced, referred to Commerce. S.J. 251 .
Subjects: injunctions, consumer affairs, technology, consumer protection, food, surveillance, retail, disclosure
Common questions
- What is SF2278?
- SF2278 is a bill in the Iowa Legislature (91st General Assembly): A BILL FOR An Act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties.
- What does SF2278 do?
- In its own words: A bill FOR An Act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties.
- What is the status of SF2278?
- In committee as of February 12, 2026. Latest action: Subcommittee: Driscoll, Bisignano, and Zumbach. S.J. 279 . (February 12, 2026).
- Who sponsored SF2278?
- Zach Wahls (D, 43).
- Where is the official record for SF2278?
- On the Iowa Legislature website: https://www.legis.iowa.gov/legislation/BillBook?ba=SF+2278&ga=91
Source: official Iowa record. Tracked by Delilah, AI for legislation across all 50 states and Congress.