New Jersey legislation · 2026-2027 Regular Session
New Jersey A4085: Consumer personal data-proh entities from using to set prices, merchandise/svcs
Status: Signed into law, July 23, 2026
Establishes "Fair Price Protection Act."*
What the bill says
An act or practice of a person in violation of subsection a. of section 3 or of section 4 of this act, or a regulation promulgated pursuant to section 6 of this act, the Attorney General may] [ADDED: In addition to any other authority provided by law or regulation, the Attorney General may, for any violation of this act,] 3[ [ADDED: P.L. , c. (C. ) (pending before the Legislature as this bill)] ]3 [ADDED: or any regulations adopted pursuant thereto, or when the Attorney General deems it to be in the public interest,] 1 bring a civil action on behalf of the residents of this State in any court.
From the chaptered text, July 23, 2026:
an act or practice of a person in violation of subsection a. of section 3 or of section 4 of this act, or a regulation promulgated pursuant to section 6 of this act, the Attorney General may] [ADDED: In addition to any other authority provided by law or regulation, the Attorney General may, for any violation of this act,] 3[ [ADDED: P.L. , c. (C. ) (pending before the Legislature as this bill)] ]3 [ADDED: or any regulations adopted pursuant thereto, or when the Attorney General deems it to be in the public interest,] 1 bring a civil action on behalf of the residents of this State in any court of competent jurisdiction b. enforce compliance with the provisions of this act; c. obtain for each 1 [ADDED: negligent or greater] 1 violation, in addition to any other penalty provided by law, actual monetary damages incurred from the violation 3[or $50,000, whichever is greater]3; or d. obtain, for each violation, any other restitution, penalty, or relief the court may deem appropriate. 2[6.] [ADDED: 8.] 2 The Director of the Division of Consumer Affairs in the Department of Law and Public Safety may adopt rules and regulations pursuant to the "Administrative Procedure Act," P.L.1968, c.410 (C.52:14B-1 et seq.) to effectuate the provisions of this act. 2[7.] [ADDED: 9.] 2 This act …