New York legislation · 2025-2026 General Assembly
New York A9349: Prohibits the use of surveillance pricing
Status: Passed both chambers, June 4, 2026
Prohibits the use of surveillance pricing, directly or indirectly; prohibits the collection, use, retention, or sharing of data to facilitate surveillance pricing; provides exceptions; provides for enforcement by the attorney general; makes related provisions.
What the bill says
An act to amend the general business law, in relation to prohibiting the use of surveillance pricing.
From the amended text, May 27, 2026:
AN ACT to amend the general business law, in relation to prohibiting the use of surveillance pricing THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEMBLY, DO ENACT AS FOLLOWS: Section 1. Section 349-a of the general business law, as added by section 1 of part X of chapter 58 of the laws of 2025, is amended to read as follows: § 349-a. Pricing. 1. DEFINITIONS. As used in this section, the following terms shall have the following meanings: (a) "Algorithm" means a computational [automated] process OR SYSTEM that [uses a set] APPLIES ONE OR MORE SETS of rules, INCLUDING RULES GENERATED BY A NATURAL PERSON OR BY A COMPUTATIONAL PROCESS OR SYSTEM, TO GENERATE OUTPUTS BASED ON INPUTS AND/OR to define a sequence of operations. (b) "Clear and conspicuous disclosure" means disclosure in the same medium as, and provided on, at, or near and contemporaneous with every EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD14235-07-6 A. 9349--B 2 advertisement, display, image, offer or announcement of a price for which notice is required, using lettering and wording that is easily visible and understandable to the average consumer. (c) "Consumer" means a natural person who is seeking or solicited to purchase, lease or receive a good or …
Sponsors
- Emerita Torres (D, 85) · primary sponsor
- Maryjane Shimsky (D, 92)
- Jessica Gonzalez-Rojas (D, 34)
- Karines Reyes (D, 87)
- Deborah Glick (D, 66)
- Dana Levenberg (D, 95)
- Yudelka Tapia (D, 86)
- Stefani Zinerman (D, 56)
- Kwani O'Pharrow (D, 11)
- Jo Simon (D, 52)
- Micah Lasher (D, 69)
- Angelo Santabarbara (D, 111)
Latest actions
- : RETURNED TO ASSEMBLY
- : PASSED SENATE
- : 3RD READING CAL.835
- : SUBSTITUTED FOR S8623B
- : REFERRED TO RULES
- : DELIVERED TO SENATE
- : PASSED ASSEMBLY
- : ORDERED TO THIRD READING RULES CAL.351
- : RULES REPORT CAL.351
- : REPORTED
Votes
- Assembly Floor Vote - Final Passage (June 5, 2026): 100 yea, 42 nay, passed
- Senate Floor Vote (June 4, 2026): 39 yea, 21 nay, passed
- FLOOR Vote (June 4, 2026): 39 yea, 21 nay, passed
- Assembly Rules Committee: Favorable (June 2, 2026): 18 yea, 9 nay, passed
- Assembly Ways And Means Committee: Favorable refer to committee Rules (June 1, 2026): 22 yea, 10 nay, passed
- Assembly Consumer Affairs And Protection Committee: Favorable refer to committee Codes (May 11, 2026): 9 yea, 3 nay, passed
Subjects: General Business Law
Common questions
- What is A9349?
- A9349 is a bill in the New York Legislature (2025-2026 General Assembly): Prohibits the use of surveillance pricing.
- What does A9349 do?
- In its own words: An act to amend the general business law, in relation to prohibiting the use of surveillance pricing.
- What is the status of A9349?
- Passed both chambers as of June 4, 2026. Latest action: RETURNED TO ASSEMBLY (June 4, 2026).
- Who sponsored A9349?
- Emerita Torres (D, 85), with 11 co-sponsors.
- Where is the official record for A9349?
- On the New York Legislature website: https://www.nysenate.gov/legislation/bills/2025/A9349
Source: official New York record. Tracked by Delilah, AI for legislation across all 50 states and Congress.