New York legislation · 2025-2026 General Assembly
New York A9396: Establishes the "protecting consumers and jobs from discriminatory pricing act"
Status: In committee, June 5, 2026
Prohibits the use of electronic shelving labels, digital shelf display technology, and surveillance pricing in food retail establishments and drug retail establishments; provides injunctive relief and civil penalties.
What the bill says
An act to amend the general business law, in relation to establishing the protecting consumers and jobs from discriminatory pricing act.
From the amended text, May 28, 2026:
AN ACT to amend the general business law, in relation to establishing the protecting consumers and jobs from discriminatory pricing act THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEMBLY, DO ENACT AS FOLLOWS: Section 1. Short title. This act shall be known and may be cited as the "Protecting Consumers and Jobs from Discriminatory Pricing Act". § 2. Legislative findings. The legislature finds and declares that: 1. It is the policy of the state of New York to protect consumers from discriminatory pricing schemes in whatever iteration they appear or evolve. Advancements in algorithms, in artificial intelligence, and in electronic shelving technology have created commercial and retail environments where it is possible to set pricing for a product or service based on personal or protected data. Currently, there are no prohibitions on companies using such data to set prices; this gap in the law presents a distinct potential for companies to violate consumer privacy rights and create discriminatory results. While offering goods at different prices due to customer demand is not new, there are subtle and important differences between price optimization and discriminatory pricing schemes like personalized algorithmic EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD14248-08-6 A. 9396--B 2 pricing and surveillance pricing, in which …
Sponsors
- Michaelle Solages (D, 22) · primary sponsor
- Stefani Zinerman (D, 56)
- Carroll, Robert C. (D, 44)
- Micah Lasher (D, 69)
- Maritza Davila (D, 53)
- Harry Bronson (D, 138)
- Forrest, Phara Souffrant (I, 57)
- Alex Bores (D, 73)
- Catalina Cruz (D, 39)
- Jeffrey Dinowitz (D, 81)
- Emily Gallagher (D, 50)
- Steven Raga (D, 30)
Latest actions
- : SUBSTITUTED BY S8616B
- : ORDERED TO THIRD READING RULES CAL.545
- : RULES REPORT CAL.545
- : REPORTED
- : REPORTED REFERRED TO RULES
- : REFERENCE CHANGED TO WAYS AND MEANS
- : PRINT NUMBER 9396B
- : AMEND AND RECOMMIT TO CODES
- : REPORTED REFERRED TO CODES
- : PRINT NUMBER 9396A
Votes
- Assembly Rules Committee: Favorable (June 5, 2026): 20 yea, 9 nay, passed
- Assembly Ways And Means Committee: Favorable refer to committee Rules (June 3, 2026): 23 yea, 9 nay, passed
- Assembly Consumer Affairs And Protection Committee: Favorable refer to committee Codes (May 11, 2026): 11 yea, 1 nay, passed
Subjects: General Business Law
Common questions
- What is A9396?
- A9396 is a bill in the New York Legislature (2025-2026 General Assembly): Establishes the "protecting consumers and jobs from discriminatory pricing act".
- What does A9396 do?
- In its own words: An act to amend the general business law, in relation to establishing the protecting consumers and jobs from discriminatory pricing act.
- What is the status of A9396?
- In committee as of June 5, 2026. Latest action: SUBSTITUTED BY S8616B (June 5, 2026).
- Who sponsored A9396?
- Michaelle Solages (D, 22), with 11 co-sponsors.
- Where is the official record for A9396?
- On the New York Legislature website: https://www.nysenate.gov/legislation/bills/2025/A9396
Source: official New York record. Tracked by Delilah, AI for legislation across all 50 states and Congress.