New York legislation · 2025-2026 General Assembly
New York S9365: Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price
Status: In committee, June 5, 2026
Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price.
What the bill says
An act to amend the general business law, in relation to requiring advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price.
From the introduced text, March 5, 2026:
AN ACT to amend the general business law, in relation to requiring advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEMBLY, DO ENACT AS FOLLOWS: Section 1. Section 350-a of the general business law is amended by adding a new subdivision 5 to read as follows: 5. (A) FOR THE PURPOSES OF THIS SUBDIVISION, THE TERM: (I) "DISCOUNTED PRICE" SHALL MEAN ANY PRICE OFFERED TO CONSUMERS ON A TEMPORARY OR CONDITIONAL BASIS WHICH IS A REDUCTION IN SUCH PRICE. (II) "BONA FIDE REGULAR PRICE" SHALL MEAN AN ACTUAL PRICE AT WHICH THE GOOD OR SERVICE WAS OPENLY OFFERED AND AVAILABLE TO BE PURCHASED AT FOR A REASONABLY SUBSTANTIAL PERIOD. (B) (I) IT SHALL CONSTITUTE FALSE ADVERTISING TO DISPLAY OR ANNOUNCE, IN PRINT OR BROADCAST ADVERTISING, THAT THE PRICE OF A GOOD OR SERVICE IS A DISCOUNTED PRICE UNLESS SUCH DISCOUNTED PRICE IS A REDUCTION IN PRICE WHEN COMPARED TO THE BONA FIDE REGULAR PRICE OF SUCH GOOD OR SERVICE. (II) IT SHALL CONSTITUTE FALSE ADVERTISING TO DISPLAY OR ANNOUNCE, IN PRINT OR BROADCAST ADVERTISING, THE AMOUNT, IN DOLLARS OR PERCENT, A PRICE OF A GOOD OR SERVICE HAS BEEN REDUCED TO BE A DISCOUNTED …
Sponsors
- Rachel May (D, 48) · primary sponsor
- Brian Kavanagh (D, 27)
- Sam Sutton (D, 22)
Latest actions
- : COMMITTED TO RULES
- : ADVANCED TO THIRD READING
- : 2ND REPORT CAL.
- : 1ST REPORT CAL.838
- : REFERRED TO CONSUMER PROTECTION
Votes
- Senate Consumer Protection Committee: COMMITTEE Vote (April 28, 2026): 7 yea, 0 nay, passed
- Consumer Protection Committee Vote (April 28, 2026): 7 yea, 0 nay, passed
Subjects: General Business Law
Common questions
- What is S9365?
- S9365 is a bill in the New York Legislature (2025-2026 General Assembly): Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price.
- What does S9365 do?
- In its own words: An act to amend the general business law, in relation to requiring advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price.
- What is the status of S9365?
- In committee as of June 5, 2026. Latest action: COMMITTED TO RULES (June 5, 2026).
- Who sponsored S9365?
- Rachel May (D, 48), with 2 co-sponsors.
- Where is the official record for S9365?
- On the New York Legislature website: https://www.nysenate.gov/legislation/bills/2025/S9365
Source: official New York record. Tracked by Delilah, AI for legislation across all 50 states and Congress.