New York legislation · 2025-2026 General Assembly
New York A11599: Prohibits anticompetitive and deceptive algorithmic pricing practices
Status: In committee, June 5, 2026
Enacts the "fair cart act"; establishes safeguards against deceptive algorithmic pricing practices; outlines permitted pricing practices and safe harbors; requires consumer pricing transparency; provides for compliance guidance and enforcement and educational outreach.
What the bill says
An act to amend the general business law, in relation to establishing safeguards against deceptive algorithmic pricing practices while preserving lawful consumer discounts, innovation, and dynamic pricing systems.
From the introduced text, June 5, 2026:
AN ACT to amend the general business law, in relation to establishing safeguards against deceptive algorithmic pricing practices while preserving lawful consumer discounts, innovation, and dynamic pricing systems THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEMBLY, DO ENACT AS FOLLOWS: Section 1. Short title. This act shall be known and may be cited as the "fair cart act". § 2. Legislative findings and intent. The legislature finds that advances in artificial intelligence, algorithmic pricing systems, electronic shelf labeling technology, and digital commerce have created substantial opportunities for innovation, operational efficiency, inventory management, waste reduction, and consumer savings. These technologies may enhance market competition and provide consumers with discounts, loyalty rewards, subscription savings, promotional pricing, and personalized offers that reduce costs. The legislature further finds, however, that certain uses of algorithmic and data-driven pricing systems may undermine consumer trust where such systems are used to impose undisclosed individualized price increases, exploit inferred economic vulnerability, or create materially different prices for substantially similar goods or services based upon personal data, geolocation, behavioral profiling, or inferred purchasing power. The legislature recognizes the importance of preserving lawful and beneficial pricing practices, including loyalty programs, electronic shelf labeling systems, promotional pricing, first-time customer discounts, subscription savings, geographic promotions, and personalized offers that lower consumer prices. Accordingly, the purpose of this …
Sponsors
- Jacob Blumencranz (R, 15) · primary sponsor
Latest actions
- : REFERRED TO CONSUMER AFFAIRS AND PROTECTION
Subjects: General Business Law
Common questions
- What is A11599?
- A11599 is a bill in the New York Legislature (2025-2026 General Assembly): Prohibits anticompetitive and deceptive algorithmic pricing practices.
- What does A11599 do?
- In its own words: An act to amend the general business law, in relation to establishing safeguards against deceptive algorithmic pricing practices while preserving lawful consumer discounts, innovation, and dynamic pricing systems.
- What is the status of A11599?
- In committee as of June 5, 2026. Latest action: REFERRED TO CONSUMER AFFAIRS AND PROTECTION (June 5, 2026).
- Who sponsored A11599?
- Jacob Blumencranz (R, 15).
- Where is the official record for A11599?
- On the New York Legislature website: https://www.nysenate.gov/legislation/bills/2025/A11599
Source: official New York record. Tracked by Delilah, AI for legislation across all 50 states and Congress.