New York legislation · 2025-2026 General Assembly
New York A11683: Relates to audiovisual advertisements and synthetic performer disclosures and materially deceptive media disclosures in certain political communications
Status: In committee, September 2, 2026
Requires disclosure for the entire duration that a synthetic performer is featured in an audiovisual advertisement; requires materially deceptive media disclosures in video political communications to be visible for the entire duration that materially deceptive media is shown.
What the bill says
An act to amend the general business law, in relation to audiovisual advertisements and synthetic performer disclosures; and to amend the election law, in relation to materially deceptive media disclosures in certain political communications.
From the introduced text, September 2, 2026:
AN ACT to amend the general business law, in relation to audiovisual advertisements and synthetic performer disclosures; and to amend the election law, in relation to materially deceptive media disclosures in certain political communications THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEMBLY, DO ENACT AS FOLLOWS: Section 1. Paragraph (c) of subdivision 1 and subdivision 3 of section 396-b of the general business law, as added by chapter 617 of the laws of 2025, are amended to read as follows: (c) "Synthetic performer" means a digitally created asset created, reproduced, or modified by computer, using generative artificial intelligence or a software algorithm, that is intended to create the impression that the asset is engaging in an audiovisual and/or visual performance of a human performer [who is not recognizable as any identifiable natural performer]. THIS DEFINITION SHALL NOT INCLUDE DIGITAL REPLICAS WHERE SUCH USE IS AUTHORIZED BY THE APPLICABLE RIGHT HOLDER OR THE LAW. 3. Any person engaged in the business of dealing in any property or service who for any commercial purpose produces or creates an advertisement respecting any such property or service, in any medium or media in which such advertisement appears, shall conspicuously disclose in such advertisement that a synthetic performer is in such advertisement, where such person has actual knowledge. IN THE …
Sponsors
- Linda Rosenthal (D, 67) · primary sponsor
Latest actions
- : REFERRED TO CONSUMER AFFAIRS AND PROTECTION
Subjects: General Business Law
Common questions
- What is A11683?
- A11683 is a bill in the New York Legislature (2025-2026 General Assembly): Relates to audiovisual advertisements and synthetic performer disclosures and materially deceptive media disclosures in certain political communications.
- What does A11683 do?
- In its own words: An act to amend the general business law, in relation to audiovisual advertisements and synthetic performer disclosures; and to amend the election law, in relation to materially deceptive media disclosures in certain political communications.
- What is the status of A11683?
- In committee as of September 2, 2026. Latest action: REFERRED TO CONSUMER AFFAIRS AND PROTECTION (September 2, 2026).
- Who sponsored A11683?
- Linda Rosenthal (D, 67).
- Where is the official record for A11683?
- On the New York Legislature website: https://www.nysenate.gov/legislation/bills/2025/A11683
Source: official New York record. Tracked by Delilah, AI for legislation across all 50 states and Congress.