Oklahoma legislation · 2026 Regular Session
Oklahoma HB3959: Technology; Protecting Consumers and Jobs from Predatory Pricing Act; personalized algorithmic pricing; consumer data; food retailers; effective date.
Status: In committee, February 4, 2026
What the bill says
An Act relating to technology; creating the Protecting Consumers and Jobs from Predatory Pricing Act; providing definitions; directing food retail establishments that use personalized algorithmic pricing using specific consumer data to make disclosure to consumers; prohibiting the use of electronic shelving labels by large food retailers; clarifying what is not limited; prohibiting the use of electronic shelving labels for personalized algorithmic pricing or surveillance pricing; prohibiting food retail establishments from engaging in personalized algorithmic pricing or surveillance pricing…
From the introduced text, January 15, 2026:
An Act relating to technology; creating the Protecting Consumers and Jobs from Predatory Pricing Act; providing definitions; directing food retail establishments that use personalized algorithmic pricing using specific consumer data to make disclosure to consumers; prohibiting the use of electronic shelving labels by large food retailers; clarifying what is not limited; prohibiting the use of electronic shelving labels for personalized algorithmic pricing or surveillance pricing; prohibiting food retail establishments from engaging in personalized algorithmic pricing or surveillance pricing; prohibiting the collecting data of minors for targeted advertising or personalized algorithmic pricing; prohibiting food retail establishments from using protected class data in setting prices; providing exemptions; permitting the attorney general to enforce act; creating civil penalties; establishing a private right of action; providing for codification; and providing an effective date. BE IT ENACTED BY THE PEOPLE OF THE STATE OF OKLAHOMA: SECTION 1. NEW LAW A new section of law to be codified in the Oklahoma Statutes as Section 500 of Title 75A, unless there is created a duplication in numbering, reads as follows: This act shall be known and may be cited as the "Protecting Consumers and Jobs from Predatory Pricing Act". Req. No. 15033 Page SECTION 2. NEW LAW A new section of law to be codified in the Oklahoma Statutes as Section 501 of Title 75A, unless there …