Tennessee legislation · 114th General Assembly
Tennessee HB2272: AN ACT to amend Tennessee Code Annotated, Title 57, relative to liability of celebrities who endorse an alcoholic beverage licensee.
Status: Chaptered, May 18, 2026
Fiscal Summary NOT SIGNIFICANT Bill Summary This bill authorizes a celebrity to enter into a celebrity endorsement agreement if the celebrity meets all of the following criteria: Is at least 21. Is a citizen of the United States. Is not a member or employee of the alcoholic beverage commission. Does not hold a public office and is not a public employee, other than uncompensated appointees to municipal boards and commissions where the boards or commissions on which such appointees serve have no duty to vote for, overlook, or in any manner superintend the sale of alcoholic beverages. Has not been convicted within the 10-year period preceding entering the celebrity endorsement agreement of any offense under this title, or of any similar law of any other state or of the United States, prohibiting or regulating the sale, possession, transportation, storing, manufacturing, or otherwise handling alcoholic beverages or beer, or who has, during such period, been engaged in business alone or with others, in violation of any of such laws or rules promulgated pursuant to such laws. Has not been convicted of a felony involving moral turpitude within the 10-year period preceding entering the celebrity endorsement agreement. Has never had a license related to the manufacture, sale, or distribution of any form of alcoholic beverages or beer revoked for cause. This bill provides that a celebrity endorsement agreement, including compensation received by a celebrity under a celebrity endorsement agreement and any personal promotional activities pursuant to a celebrity endorsement agreement, does not constitute a direct or indirect ownership interest in the alcoholic beverage brand or on-premise establishment and does not constitute property, if the celebrity does not have any ownership interest in the entity that
What the bill says
From the amended text:
Senate State and Local Government 1 Amendment No. 2 to SB2163 Briggs Signature of Sponsor AMEND S e n ate Bill No. 2163* House Bill No. 2272 by adding the following as a new subsection in the amendatory language of SECTION 1: (d) The limitation on personal liability of beneficiaries in § 35-15-1015 applies to beneficiaries of a trust formed under this section and the trustee is afforded all limitation of liability granted a trustee under § 35-15-1010. The limitation on personal liability of beneficiaries applies to licensing agreements placed into a trust pursuant to this section, as though the licensing agreement was made by the trustee or the tort was committed by the trustee in the course of administration of the trust. SA0872