Virginia legislation · 2027 Regular Session
Virginia SB838: A BILL to amend the Code of Virginia by adding in Title 59.1 a chapter numbered 64, consisting of sections numbered 59.1-627 through 59.1-631, relating to surveillance pricing practices; civil penalties.
Status: In committee, October 2, 2026
Surveillance pricing practices; civil penalties. Prohibits an entity or a service provider, as those terms are defined in the bill, from using certain surveillance pricing practices, defined in the bill, in connection with a consumer transaction. The bill provides that the Office of the Attorney General shall enforce the provisions of the bill.
What the bill says
To amend the Code of Virginia by adding in Title 59.1 a chapter numbered 64, consisting of sections numbered 59.1-627 through 59.1-631, relating to surveillance pricing practices; civil penalties. ---------- Patron--Perry ---------- Referred to Committee on Commerce and Labor ---------- 1. That the Code of Virginia is amended by adding in Title 59.1 a chapter numbered 64, consisting of sections numbered 59.1-627 through 59.1-631, as follows: CHAPTER 64. SURVEILLANCE PRICING PRACTICES. § 59.1-627. Definitions. As used in this chapter, unless the context requires a different meaning: "Alg.
From the introduced text, October 2, 2026:
A BILL to amend the Code of Virginia by adding in Title 59.1 a chapter numbered 64, consisting of sections numbered 59.1-627 through 59.1-631, relating to surveillance pricing practices; civil penalties. ---------- Patron--Perry ---------- Referred to Committee on Commerce and Labor ---------- 1. That the Code of Virginia is amended by adding in Title 59.1 a chapter numbered 64, consisting of sections numbered 59.1-627 through 59.1-631, as follows: CHAPTER 64. SURVEILLANCE PRICING PRACTICES. § 59.1-627. Definitions. As used in this chapter, unless the context requires a different meaning: "Algorithm" means a computational process or system that applies one or more sets of rules, including rules generated by a natural person or by a computational process or system, to generate outputs based on inputs or to define a sequence of operations. "Bona fide custom discount" means a bona fide discount offered by an 2. That is based on a consumer's (i) self-identification with a broadly defined class of consumers, including veterans, active duty military personnel, senior citizens, teachers, students, or employees, or (ii) release of information related to his date of birth or anniversary of membership in a loyalty program; 3. Except in the case of an online marketplace, that is based solely on a consumer's prior purchase history, including first-time or subsequent purchases of goods or services or returns, cancellations, …