Wisconsin SB1075: An Act to amend 20.285 (1) (gj); to create 20.285 (1) (cj), 20.285 (1) (ck), 20.285 (1) (cL) and 36.11 (12) of the statutes; Relating to: name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)

What the bill says

To amend 20.285 (1) (gj); to create 20.285 (1) (cj), 20.285 (1) (ck), 220.285 (1) (cL) and 36.11 (12) of the statutes; relating to: name, image, and 3likeness rights for University of Wisconsin System student athletes; 4maintenance costs for University of Wisconsin-Madison intercollegiate 5athletic facilities; and making an appropriation. Analysis by the Legislative Reference Bureau Name, image, and likeness rights for UW student athletes The bill specifies certain rights and duties related to name, image, and likeness of University of Wisconsin System student athletes and athletic programs…

From the introduced text, February 26, 2026:

to amend 20.285 (1) (gj); to create 20.285 (1) (cj), 20.285 (1) (ck), 220.285 (1) (cL) and 36.11 (12) of the statutes; relating to: name, image, and 3likeness rights for University of Wisconsin System student athletes; 4maintenance costs for University of Wisconsin-Madison intercollegiate 5athletic facilities; and making an appropriation. Analysis by the Legislative Reference Bureau Name, image, and likeness rights for UW student athletes The bill specifies certain rights and duties related to name, image, and likeness of University of Wisconsin System student athletes and athletic programs. Under the bill, the Board of Regents of the UW System (board) may enter into agreements providing for the compensation of student athletes for use of their name, image, or likeness. Neither the board nor a UW System institution (institution) may adopt or enforce a policy that prohibits 1) the use of a student-athlete's name, image, or likeness when the student athlete is not engaged in official team activities; or 2) the student athlete from obtaining professional representation relating to the use of the student-athlete's name, image, or likeness. The bill requires a student athlete to disclose each third-party agreement for the use of the student-athlete's name, image, or likeness before the student athlete enters into the agreement. A student athlete may not enter into an agreement for the use of the student-athlete's …