U.S. Congress legislation · 119th Congress
HB10696: Ad-Free Means Ad-Free Act
Status: In committee, October 1, 2026
To prohibit providers of streaming services from advertising ad-free services and later adding ads, and for other purposes.
What the bill says
To prohibit providers of streaming services from advertising ad-free services and later adding ads, and for other purposes.
From the introduced text, October 1, 2026:
A BILL To prohibit providers of streaming services from advertising ad-free services and later adding ads, and for other purposes. SECTION 1. Short title This Act may be cited as the Ad-Free Means Ad-Free Act . SECTION 2. Prohibition against deceptive practices (a) Prohibition Not later than one year after the date of the enactment of this Act, the Federal Trade Commission shall promulgate regulations under section 553 of title 5, United States Code, that-- (1) prohibit a provider of a video streaming service from offering or advertising services as not including advertisements and, within one year of the initial subscription date or the total length of the contract (whichever is longer), adding advertisements to the service for any subscriber who enrolled in an option that purported to not include advertisements; and (2) if such a subscriber cancels and re-enrolls in such a subscription, prohibit such a provider from adding advertisements to the relevant service within one year of the re-enrollment date or the total length of the contract (whichever is longer). (b) Rule of construction Nothing in this section may be construed as excluding a provider of video streaming services from the prohibition described under subsection (a) because the services are offered to a consumer through a third party. (c) Enforcement by Federal Trade Commission (1) Unfair or deceptive …
Sponsors
- Josh Riley (D, HD-019) · primary sponsor
Latest actions
- : Referred to the House Committee on Energy and Commerce.
- : Introduced in House
Subjects: Commerce
Common questions
- What is HB10696?
- HB10696 is a bill in Congress (119th Congress): Ad-Free Means Ad-Free Act.
- What does HB10696 do?
- In its own words: To prohibit providers of streaming services from advertising ad-free services and later adding ads, and for other purposes.
- What is the status of HB10696?
- In committee as of October 1, 2026. Latest action: Referred to the House Committee on Energy and Commerce. (October 1, 2026).
- Who sponsored HB10696?
- Josh Riley (D, HD-019).
- Where is the official record for HB10696?
- On the Congress website: https://www.congress.gov/bill/119th-congress/house-bill/10696
Source: official Congress record. Tracked by Delilah, AI for legislation across all 50 states and Congress.