U.S. Congress legislation · 119th Congress
HB10905: No Personal Data in Grocery Pricing Act
Status: In committee, October 22, 2026
To prohibit individualized pricing, dynamic pricing, and pricing based on facial recognition technology at large retail food stores and their online platforms, and for other purposes.
What the bill says
To prohibit individualized pricing, dynamic pricing, and pricing based on facial recognition technology at large retail food stores and their online platforms, and for other purposes.
From the introduced text, October 22, 2026:
A BILL To prohibit individualized pricing, dynamic pricing, and pricing based on facial recognition technology at large retail food stores and their online platforms, and for other purposes. SECTION 1. Short title This Act may be cited as the No Personal Data in Grocery Pricing Act . SECTION 2. Prohibited pricing practices (a) Prohibited pricing practices (1) In general A covered operator may not do any of the following at a covered store or through a covered online platform: (A) Engage in individualized pricing. (B) Use facial recognition technology or other biometric data to set, adjust, or offer the price of an item. (C) Engage in dynamic pricing. (2) Permitted practices The following is not a violation of subparagraph (A) or (C) of paragraph (1) if the practice does not use facial recognition technology or other biometric data and, except in the case of subparagraph (E), the resulting price does not exceed the generally available price: (A) A coupon. (B) A price or discount offered through a loyalty or membership program in which the consumer voluntarily enrolled. (C) A discount offered, under publicly disclosed eligibility criteria, to consumers based on age, disability, military or veteran status, student or educator status, employment by the covered operator, or participation in a Federal, State, or local nutrition assistance program. (D) A markdown of …
Sponsors
- Eugene Vindman (D, HD-007) · primary sponsor
Latest actions
- : Referred to the House Committee on Energy and Commerce.
- : Introduced in House
Common questions
- What is HB10905?
- HB10905 is a bill in Congress (119th Congress): No Personal Data in Grocery Pricing Act.
- What does HB10905 do?
- In its own words: To prohibit individualized pricing, dynamic pricing, and pricing based on facial recognition technology at large retail food stores and their online platforms, and for other purposes.
- What is the status of HB10905?
- In committee as of October 22, 2026. Latest action: Referred to the House Committee on Energy and Commerce. (October 22, 2026).
- Who sponsored HB10905?
- Eugene Vindman (D, HD-007).
- Where is the official record for HB10905?
- On the Congress website: https://www.congress.gov/bill/119th-congress/house-bill/10905
Source: official Congress record. Tracked by Delilah, AI for legislation across all 50 states and Congress.